Vuture's Email and InterAction product is a powerful but easy-to-use email marketing, automation and reporting tool that seamlessly integrates with Lexis Nexis InterAction. 

 

Campaign Manager

• Create unlimited email campaigns containing any combination of emails, landing pages, forms and downloads
• Flexible container system for organising campaigns into a folder structure that matches the way your organisation works
• Home screen for each container displaying a thumbnail for each email campaign
• Save email campaigns as base templates that can be re-used and control where those are available in the system
• Preview available templates when creating new campaigns
• Create emails and pages by importing from a URL
• Copy and move email campaigns between containers
• Share email templates between instances
• Archive campaigns when complete 
• Friendly and short URLs available for emails and landing pages
• HTML and iFrame code to embed pages on external websites with optional dynamic personalisation
• Generate a PDF of any email or landing page
• Add searchable notes to campaigns
• Upload files (such as PDF and Office) and link to them from email and landing pages
• Boilerplate selection tool that automatically adds region-specific disclaimers to campaigns
• Manage campaign specific and global redirects for links in email allowing you to redirect them to new locations after the email has been sent
• Edit and validate the underlying HTML of email and pages
• Tag your mailings and landing pages to allow cross-campaign and container reporting
• Manually edit the plain text version of an email

 

Text Editor

• On-page editing 
• Auto preview of text edits 
• Word-style text editor including:
  • Spellchecker with multiple language options
  • Bold, Italic and underline
  • Special characters and symbols 
  • Left, right, centre and full text justification
  • Customisable heading styles 
  • Bulleted and numbered list 
  • Table editor with row, column and cell-editing with ability to change table cell background color
  • Paste similar to that from Microsoft Word 
  • Paste as plain text 
• Insert personalisation fields such as First name, Last name, Company etc.
• Insert InterAction additional fields as personalisation fields
• Link editor for inserting URL, email and anchor links 
• Insert centralised shared content using container and campaign variables
• System variables for date, page name and URLs
• Create and link to iCalendar files with the ability to set location, timezone, status and reminder
• HTML editing for advanced users 
• Ability to lock down text & heading styles
• Text editor FAQ

 

Image Editor

• Flexible image editing with fixed and variable image sizes
• System and container image libraries that can be shared with other modules  
• Multiple image upload with automatic conversion to web-friendly format  
• Rotate, tag and mark images with an expiry date
• Automatically crop uploaded images to the available space 
• Use any custom font to insert text on to images   
• Add ALT tags to images
• Add borders to images 
• Automatic pop-up lightbox feature for images
• Colour tint an image automatically when cropping it in

 

Layout Editor

• Drag and drop layout editing
• Delete, copy and add snippets to emails and landing pages
• Drag and drop snippets within pre-defined brand guidelines
• Range of dynamic snippets including:
  • Dynamic content (content displayed according to recipient preferences)
  • Google maps snippet
  • Social media snippet
  • IFrame
  • Report snippet 
  • RSS feed snippet
  • Video snippet

 

Form Editor

• WYSIWYG form builder that lets you drag and drop form fields
• Range of form fields including single line text, multi-line text, date, email, radio button and check-box
• Add one or more file upload fields to a form
• Add your own labels and instruction text
• Insert InterAction and Vuture fields into the same form
• Custom thank you pages based on form selections
• Write back InterAction activities when forms are submitted
• Clear test form submissions from Vuture reports
• Make blank forms always create new unassociated contacts in InterAction
• Clear blank forms by disabling autocomplete
• Mark any form field as hidden
• Insert a hidden date field to post to InterAction
• Limit numbers for specific form options
• Seamless integration with ON24's webinar platform
• Protect forms against spam using spam trap hidden fields or CAPTACHAs

 

Email Delivery

• Test your email before sending by:
  • Viewing it online to check content and layout
  • Sending a test email to one or more test recipients
  • Previewing emails, landing pages and forms to see how your recipients will see them
  • Previewing the email in different mail clients and testing for spam filters through our Litmus integration
• Receive confirmations of an email send showing how many contacts received the mailing, how many were suppressed and who they were 
• Send emails to InterAction lists
• Send to multiple InterAction lists at one time
• Send emails to CSV upload lists
• Send emails to manually entered lists
• Manually select contacts to send to
• Resend email to any InterAction list
• Send more copies of a sent email to recipients other than the original recipients
• CC or BCC Contacts When Sending An Email
• Send emails immediately or at a scheduled time in the future
• Create re-usable filters based on one or more contact and/or additional fields
• Online version of the email is automatically generated
• Text-only version of the email is automatically generated but can be edited separately if required
• Choose to link or embed images
• Manage the available From Addresses on a per container basis
• Customisable reply-to address
• Personalised sender options
• High performance email sending queues
• Option to throttle emails per domain
• Shared or dedicated IP addresses
• Send via secondary or tertiary sending IP allowing you to relay via your own smart host
• Best practice email deliverability
• Option to use a custom Return-Path/bounce domain
• Sender IP reputation monitoring using MailMike
• Automatic bounce processing
• Convert Consecutive Soft Bounces into a Hard Bounce
• Automatic unsubscribe of contacts who make complaints through feedback loops
• Cancel sends that are in progress
• Send progress bar with ability to pause sends that are in progress
• Send a copy of sent emails to primary sponsors with a list of their contacts that received the mailing
• Use ReturnPath's seed list to test delivery to major internet service providers (requires a ReturnPath account)

• Add Google Analytics UTM Campaign Parameters To Email Links For Specific Domains

• Require that a List Approver be entered before the email can be sent

 

Subscriber Management

• Preference forms that write back directly to InterAction using additional fields or by adding/removing contacts from folders
• Unsubscribe forms that add recipients to the relevant suppression folder
• Global opt-out forms
• Contact verification forms
• New contact forms with CRM lookup
• Choose the source folder for new contacts
• Forward to a friend feature
• One click registration text and image links for RSVPing straight from an email
• Email address verification option for forms that generates an email with a temporary link to confirm the recipient's identity
• Option to upload contacts manually using CSV files
• Tool to clean-up bounces on a per container and per sponsor basis and update in InterAction
• Consent Suppression Based On An Additional Field Value
• Schedule Download Suppression Lists To Improve Sending Performance

 

InterAction Integration

• Supports InterAction from version 5.1 to v8
• Integrate with up to 6 different InterAction instances
• Select lists to send to in real-time from InterAction
• Limit the lists that are pulled back from to InterAction to marketing lists only or a more complex filter
• Restrict email lists by container
• Record individual or single email sent activities in InterAction
• Recipient activities (opens, links clicked, unsubscribes, form submissions, RSVPs and bounces) are automatically written to InterAction against the contact
• Choose whether to combine links clicked by a contact into a single activity or create a new activity for each click
• Personalise emails, landing pages and subject lines using InterAction contact and additional fields
• Fields from InterAction are instantly available to populate in forms 
• Form submissions are written back to InterAction in real-time or using a queue based system and respect DCM rules
• Recipients are added and removed from InterAction folders according to their subscription preferences
• Manage unsubscribes through InterAction folders
• Ability to refresh the IA server cache directly from Vuture so that changed to folder and additional fields are immediately available
• Get automatic notifications if Vuture loses connection to your InterAction
• Track website visits in InterAction

 

Marketing Automation

• Trigger email sends based on a range of criteria include single date, recurring date or other action
• Trigger actions based on email opens, links clicked or form submissions
• Send Confirmation Emails containing the Choices your Clients have just made on their Form

 

Reporting

• Individual email reporting
• Monthly send reporting
• Reporting dashboards
• Ability to export reporting data to excel
• Track links clicked on a landing page
• Key Client Reporting

 

Administration

• See the General Administration Feature List
• Set date display format on a per-user basis