Each time Vuture sends an email it is automatically sent as both HTML and plain-text (this is known as a multi-part email).

The plain-text version is automatically generated from the content in the HTML email and is displayed for any recipients who choose to view emails as plain text.

If you wish to customise the plain-text version of the email there is a plain-text editor available under email options.

Please Note:  Email Open tracking happens through loading a pixel in the email. Since plain text emails don't have that we have no way of tracking Opens unless a link is clicked.

To edit the plain-text version of an email your role must have the plain-text feature enabled - speak to Vuture Support or your Customer Success Manager  to arrange this through the role setting "Admin.Roles.Plain Text"

With the feature enabled there is a new option under email options called Plain-Text. Clicking on this link allows you to view the automatically generated plain-text version of the email. To edit the plain-text version, untick the Automatically generate plain text version box and change the text as required. Click save when done.

Note that the plain-text version currently does not have a draft mode or workflow and any edits that are saved are automatically live.

If at any point you want to revert to the automatically generated version tick the Automatically generate plain text version box again.

The following limitations apply to manually created plain text emails as soon as you untick the "Automatically generate plain text version" box (these limitations do not apply to automatically generated plain text emails):

1. Relative URLs are rewritten to the full URL and view online links [#] are rewritten to the short URL for the page
2. Variables are converted to their current values and no longer automatically update
3. Only following basic contact personalisation fields will be replaced at send time:
   • {First Name}
   • {Last Name}
   • {Email}
   • {Company}
   • {Job Title}
   • {Salutation}
   • {Title}
   • {Goes By}
   • {From Email}
   • {From Name}

Important:  Tracking Links Clicked

Plain text emails should track Links Clicked like a normal email. They won't track Opens unless someone clicks on a link since they have no tracking images.

If you are simplifying an HTML email by stripping out images and formatting you will need to make sure the email has hyperlinks in it otherwise the link tracking code will not be added.

If you are using our Plain Text email functionality then we will automatically convert whatever you are sending to plain text - even if it has images - but you will still need to keep the hyperlinks in it.

Note on Outlook's handling of plain text: If Outlook is set to display plain text emails (Trust Center.Email Security), it does this by converting the HTML version itself rather than reading the plain text version of the multi-part email. This is discussed here.