Vuture's Email product is a powerful but easy-to-use email marketing, automation and reporting tool. 

Campaign Manager

• Create unlimited email campaigns containing any combination of emails, landing pages, forms and downloads
• Flexible container system for organising campaigns into a folder structure that matches the way your organisation works
• Home screen for each container displaying a thumbnail for each email campaign
• Save email campaigns as base templates that can be re-used and control where those are available in the system
• Preview available templates when creating new campaigns
• Copy and move email campaigns between containers
• Share email templates between instances
• Archive campaigns when complete 
• Add searchable notes to campaigns

• Upload files (such as PDF and Office) and link to them from email and landing pages

• Boilerplate selection tool that automatically adds region-specific disclaimers to campaigns
• Manage campaign specific and global redirects for links in email allowing you to redirect them to new locations after the email has been sent

• Manually edit the plain text version of an email

 

Text Editor

• On-page editing 
• Auto preview of text edits 
• Table editor with row, column and cell-editing
  • Change table cell background color
• Spellchecker with multiple language options
• Bold, Italic and underline
• Special characters and symbols 
• Left, right, centre and full text justification
• Cutomisable heading styles 
• Bulleted and numbered list 
• Paste from Microsoft Word 
• Paste as plain text 
• Insert personalisation fields such as First name, Last name, Company etc.
• Insert URL, email and anchor links 
• Insert centralised shared content using container and campaign variables
• Create and link to iCalendar files
• HTML editing for advanced users 
• Ability to lock down text & heading styles
• Text editor FAQ

 

Image Editor

• Flexible image editing with fixed and variable image sizes
• System and container image libraries that can be shared with other modules 
• Multiple image upload with automatic conversion to web-friendly format  
• Automatically crop uploaded images to the available space 
• Use any custom font to insert text on to images   
• Add ALT tags to images
• Add borders to images 
• Automatic pop-up lightbox feature for images

• Colour tint an image automatically when cropping it in

 

Layout Editor

• Drag and drop layout editing
• Delete, copy and add snippets to emails and landing pages
• Drag and drop snippets within pre-defined brand guidelines
• Range of dynamic snippets including:
  • Dynamic content (content displayed according to recipient preferences)
  • Google maps snippet
  • Social media snippet
  • IFrame
  • Report snippet (beta)
  • RSS feed snippet
  • Video snippet

 

Form Editor

• WYSIWYG form builder that lets you drag and drop form fields
• Range of form fields including single line text, multi-line text, date, email, radio button and check-box
• Add one or more file upload fields to a form
• Add your own labels and instruction text
• Insert InterAction and Vuture fields into the same form
• Custom thank you pages based on form selections
• Clear test form submissions from Vuture reports
• Standard field naming 

 

Email Delivery

• Test your email before sending by:
  • Viewing it online to check content and layout
  • Sending a test email to one or more test recipients
  • Previewing the linked landing pages and forms to see how your recipients will see them 
  • Sending a test email to your own inbox as another recipient will receive it
  • Previewing the email in different mail clients and testing for spam filters through our Litmus integration
• Receive confirmations of an email send showing how many contacts received the mailing, how many were suppressed and who they were 
• Send emails to CSV upload lists
• Send emails to manually entered lists
• Manually select contacts to send to
• Create re-usable filters
• Online version of the email is automatically generated
• Text-only version of the email is automatically generated but can be edited separately if required
• Choose to link or embed images
• Manage the available FROM addresses on a per container basis
• Customisable reply-to address
• Personalised sender option using list sponsor
• High performance email sending queues
• Shared or dedicated IP addresses
• Best practice email deliverability
• Sender IP reputation monitoring using MailMike
• Automatic bounce processing
• Automatic unsubscribe of contacts who make complaints through feedback loops
• Cancel sends that are in progress
• Require that a List Approver be entered before the email can be sent

 

Subscriber Management

• Preference forms
• Unsubscribe forms that suppress recipients globally, on a container, or on a list basis.
• Upload contacts manually using CSV files
• Bounce Cleaning Tool

Marketing Automation

• Trigger email sends based on a range of criteria include single date, recurring date or other action
• Trigger actions based on email opens, links clicked or form submissions
• Send email notifications based on form submission conditions

 

Reporting

• Individual email reporting
• Monthly send reporting
• Reporting dashboards
• Ability to export reporting data to excel.

Brand Management

• Dial in brand colours and lock down text and design element colour choices

Administration

• See the General Administration Feature List