Vuture's Email and ContactEase product is a powerful but easy-to-use email marketing, automation and reporting tool that seamlessly integrates with Cole Valley's ContactEase CRM 

The following features come as standard unless indicated with an asterisk (*):

Campaign Manager

• Create unlimited email campaigns containing any combination of emails, landing pages, forms and downloads
• Flexible container system for organising campaigns into a folder structure that matches the way your organisation works
• Save email campaigns as base templates that can be re-used and control where those are available in the system
• Preview available templates when creating new campaigns
• Copy and move email campaigns between containers
• Share email templates between instances
• Archive campaigns when complete 
• Add searchable notes to campaigns
• Boilerplate selection tool that automatically adds region-specific disclaimers to campaigns

 

Text Editor

• On-page editing 
• Auto preview of text edits 
• Table editor with row, column and cell-editing
  • Change table cell background color
• Spellchecker with multiple language options
• Bold, Italic and underline
• Special characters and symbols 
• Left, right, centre and full text justification
• Cutomisable heading styles 
• Bulleted and numbered list 
• Paste from Microsoft Word 
• Paste as plain text 
• Insert CE personalisation fields e.g. Dear {{FirstName}}
• Insert URL, email and anchor links 
• Insert centralised shared content using container and campaign variables
• Create and link to iCalendar files
• HTML editing for advanced users 
• Ability to lock down text & heading styles

 

Image Editor

• Flexible image editing with fixed and variable image sizes
• System and container image libraries that can be shared with other modules 
• Multiple image upload with automatic conversion to web-friendly format  
• Automatically crop uploaded images to the available space 
• Use any custom font to insert text on to images  
• Add ALT tags to images
• Add borders to images 
• Automatic pop-up lightbox feature for images

 

Layout Editor

• Drag and drop layout editing
• Delete, copy and add snippets to emails and landing pages
• Drag and drop snippets within pre-defined brand guidelines
• Range of dynamic snippets including:
  • Google maps snippet
  • Social media snippet
  • IFrame
  • Report snippet (beta)
  • RSS feed snippet
  • Video snippet

 

Form Editor

• WYSIWYG form builder that lets you drag and drop form fields
• Range of form fields including single line text, multi-line text, date, email, radio button and check-box
• Add one or more file upload fields to a form
• Add your own labels and instruction text
• Insert CE fields the form (writing responses to different categories)
• Custom thank you pages based on form selections
  
  
  

Email Delivery

• Test your email before sending by:
  • Viewing it online to check content and layout
  • Sending a test email to one or more test recipients
  • Previewing the linked landing pages and forms to see how your recipients will see them 
  • Sending a test email to your own inbox as another recipient will receive it
  • Previewing the email in different mail clients and testing for spam filters through our Litmus integration
• Receive confirmations of an email send showing how many contacts received the mailing, how many were suppressed and who they were 
• Send emails to CE categories
• Send emails to CSV upload lists
• Send emails to manually entered lists
• Filter contacts by sending to lists of contacts matching ContactEase categories
• Filter contacts on ContactEase RSVP fields
• Online version of the email is automatically generated
• Text-only version of the email is automatically generated but can be edited separately if required
• Choose to link or embed images
• Lock down available send-from addresses
• Customisable reply-to address
• Personalised sender option using list sponsor
• High performance email sending queues
• Shared or dedicated IP addresses
• Best practice email deliverability
• Sender IP reputation monitoring using MailMike
• Automatic bounce processing
• Automatic unsubscribe of contacts who make complaints through feedback loops
• Cancel sends that are in progress

 

Subscriber Management

• Preference forms that write back directly to ContactEase using  by adding/removing contacts from categories
• Unsubscribe forms that add recipients to the relevant CE suppression category
• Global opt-out forms
• Contact verification forms
• New contact forms with CRM lookup
• Email address verification option for forms that generates an email with a temporary link to confirm the recipient's identity
• Option to upload contacts manually using CSV files

 

ContactEase Integration

• Select categories to send to in real-time from ContactEase
• Recipient activities (opens, clicks, unsubscribes, form submissions, RSVPs and bounces) are automatically written to ContactEase against the contact
• Personalise emails and landing pages using ContactEase contact fields
• Fields from ContactEase are instantly available to populate in forms 
• Form submissions are written back to ContactEase in real-time or using a queue based system
• Recipients are added and removed from ContactEase categories according to their subscription preferences
• Manage unsubscribes through ContactEase categories
• Track visitors to your website in ContactEase
• Download data in pages to reduce load on your ContactEase server

Reporting

• Individual email reporting
• Monthly send reporting
• Reporting dashboards
• Ability to export reporting data to excel.

Administration

• See the General Administration Feature List