Please note: Most InterAction activities are written back using a queue which allows them to be throttled and retried in case of an error or IA unavailability.
The following InterAction activities are typically set up by your Project Manager to be written back against contacts:
- Email Sent
- Email Opened
- Link Clicked
- Email Forwarded
- Form / Event Registration Submitted
- Event Accepted
- Event Declined
- Email Unsubscribed
- Email Bounced
- New Contact Created
If you have the Vuture Events app the following activities can also be added to the contact record in IA:
- Event Attended
- Event No Show
- Event Walk In
- Event Cancelled
There is another option which can work for you, beside these standard Activities, and that is to use Campaign Types. Using Campaign Types you can invent your own Activity Types for special mailing types and choose your own Summary text and Description text. Using variable placeholder values such as {Campaign Name} means that the Summary text and Description can change dynamically, each time you use the Activity Type for a new campaign. There is an article about using Campaign Types with InterAction here.
The information on this page, below here, describes the standard set up which is typically arranged with your Project Manager.
It is possible to use both standard activities and Campaign types at the same time. It's possible to write back activies to the company level, there's more information in this article.
Activity Summary Format Options
The summary of the Activity record is by default: Vx Email Sent: {Email Subject}
The summary can be changed using the system configuration setting: "Admin.System.InterAction.Activity summary label" to be: {Email Subject} or {Campaign Name} or {Page Name}
2 more examples then could be Vx Email Sent: {Page Name} or Vx Email Sent: {Campaign Name}
If you wish to only have the subject line pull through in the activity and not the full container path, this can be configured by the support team to untick "Admin.System.Emails.Full activity summary".
It is also possible for the activity summary to be formatted including the container and campaign by checking "Admin.System.Emails.Full activity summary" which must be combined with "Admin.System.InterAction.Activity summary label" being set to "Email subject". In this case the activity summary will be formatted as:
Vx Email Sent: {Container name} - {Campaign name} - {Email subject}
(note this version currently only works with Email Subject)
Remove Activity Prefix
It is possible to remove the activity title prefix from activity summaries. This will remove the "Vx Email Sent/Email Opened/Email Bounced" etc. prefix from the beginning of the activity summary.
You may find this useful since the InterAction Activity Type, or Name, often duplicates this information.
Please contact your Account Manager or Vuture Support to disable the activity prefix which can be done by unchecking the configuration setting "Admin.System.Interaction.ActivityAttachSubjectPrefix"
Activity Format
* = controlled by settings - see above
Email Sent
Summary
Vx Email Sent: {Container Name}* + {Email Subject / Page Name / Campaign Name} *
Description
Email sent from: {From Address}
Click to view email: {Link to online version of email}
Login to Vx for more details: {Link to email in Vx}
Email Opened
Summary
Vx Email Opened: {Container Name}* + {Email Subject / Page Name / Campaign Name} *
Description
{Date/Time} Email first opened: {Link to online version of email}
Login to Vx for more details: {Link to email history page in Vx}
{Date/Time} {Link clicked URL (one line for each link)}
Email Forwarded
Summary
Contact has forwarded an email: {Container Name}* + {Email Subject / Page Name / Campaign Name} *
Description
{Date/Time} Contact forwarded email: {Link to online version of email} to {Email forwarded address}
Email Bounced
Summary
Vx Email Bounced: {Container Name}* + {Email Subject / Page Name / Campaign Name} *
Description
Bounceback: Address = {Email}, Reason: {Hard or Soft Bounce}
Email Unsubscribed
Summary
Contact has unsubscribed: {Container Name}* + {Email Subject / Page Name / Campaign Name} *
Description
{Date/Time} Contact unsubscribed by being added into {InterAction List}
Form Submitted
Summary
{Container Name}* + {Email Subject / Page Name / Campaign Name} *
Description
{Date/Time} Automatic form submission from Vx: {Link to form}
{Form Fields}
{Container}
{Campaign}
{Email Subject}
{Email Page Name}
New Contact Subscribed
Summary
Contact created through Vx
Event: Accepted
Summary
Event Accepted: {Container Name}* + {Email Subject / Page Name / Campaign Name} *
Description
{Date/Time}
Contact accepted the following event invitation: {Email Subject / Page Name /Campaign Name}*
Event: Declined
Summary
Event Declined: {Container Name}* + {Email Subject / Page Name / Campaign Name} *
Description
{Date/Time}
Contact declined the following event invitation: {Email Subject / Page Name / Campaign Name}
Summary
Vx Link Clicked: {Email Subject / Page Name / Campaign Name} *
Description
{Date/Time} Email link clicked: { Link URL }
Login to Vx for more details: {Link to email in Vx}