* Web Tracking is a premium feature. Please speak to your Account Manager for more information.
Overview
The web tracking functionality allows you to track known and unknown contacts who visit your website.
Web Tracking relies on cookie technology which places a small tracking code on a visitor's machine when they interact with a Vuture email you send them. As part of the setup, you will place the tracking code on any website you want to track (this can be multiple sites). This is similar to the code used for Google Analytics.
Please note, the cookie will be dropped on the contact's machine once they click through from a Vuture email to your website (where the web tracking code is referenced). Please see the Privacy Page for more info.
When the client visits the website, Vuture will track the page (URL) they visit and how long they spend on the page.
The following dashboards/reports are available to you once Web Tracking is setup:
You may also setup alerts on clients/companies and receive an email alert to notify you if anyone visits your website. Please see the setup for this here.
In addition to the reporting within Vuture, Vuture will write back to your CRM with the pages visited. This is true for the following CRMs: InterAction, ContactEase, and Salesforce & OnePlace.
Other Articles You May Be Interested In:
