The following questions and answers can be used when performing a Data Protection Impact Assessment on Vuture, often relating to GDPR, CCPA, EU-US Privacy Shield and Data Privacy:
What is the nature and purpose of Processing of Company Personal Data?
Vuture is a multi-channel marketing automation company. It provides a SAAS platform to build and send out email marketing campaigns; create websites and secure microsites; build surveys; manage events and create print campaigns, depending on the choice of modules purchased by the client. Integrated with the clients' CRM, it tracks and records reader responses, click-throughs and email opens, tracks web visits and measures engagement, and writes these back to the CRM.
What are the types of Company Personal Data that will be Processed?
It is up to the client to decide what data they send to Vuture, but the most common types are:
- Name
- Email
- Title
- Company
- Address
- Telephone number
- Fax number
- IP address
Other data that may be collected, depending on the modules bought by the client:
- "Forward to a Friend" contact details
- dietary preferences
- interests
- activities
- age
- gender
- education
- occupation
Other data that may be stored, as a by-product of the modules bought:
- Social media account ID
- Internet browsing data - cookies
- Email click through data - opens, clicks, forwards
- Form submissions
- Survey responses
- Event registrations
- Preference selections
What are the categories of Data Subject to whom the Company Personal Data relates?
This is up to the client to decide what is stored in Vuture, but the most common categories are:
- Current employees (marketing team, fee earners)
- Clients
- Visitors (websites, forms, surveys)
- Attendees (events)
Special categories of data are not normally stored within Vuture.
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