Recently, Google and Yahoo! announced that they’ll be implementing enforced email authentication and spam prevention requirements that will impact all senders.

As your email marketing partner, we’re here to help you navigate these changes and serve as your guide as you take action to mitigate potential impacts. At Marigold, our team of experts are here to support you and your teams every step of the way.

What's changing?

As of February 2024 Google will require email authentication for any sender and other spam prevention requirements for bulk senders will now be mandatory, with Yahoo outlining a similar set of requirements. Although authentication has been a best practice for email marketers for more than a decade and unsubscribe links are a standard legal requirement, starting in February 2024 there will be changes to how Google and Yahoo determine if an email is delivered or rejected.

For more information on these changes and what they mean for you, check out Marigold’s 2024 Guide to Google & Yahoo's New Privacy Protections.  Click here to read it.

 

There is also a Dashboard where you can see email addresses of contacts who have unsubscribed. This is described here.

Plus, there is an FAQ page for questions here.