Webinar Series covering Stages in the life cycle of a client
We delivered this series of educational webinars (from April to June 2022) to help our clients navigate their clients and prospects through the life cycle of a client. Each webinar addresses a different stage in the journey and offers you tips and tricks and best practice methods for managing different aspects of your client data.
The links below connect to the On Demand version of each webinar so you can rewatch at your leisure or share with your colleagues. Links will be added 24 hours after the webinar has run. There are 9 webinars in this series.
Maisie Sparrow Webinar 1: Delivered 12 April 2022. The Beginning of the Journey.
Capturing Maisie's consent and preferences to ensure we maximize Maisie's engagement and initiate her experience with the firm. On Demand Here
Maisie Sparrow Webinar 2: Delivered 21 April 2022. Database Management.
Once we have Maisie’s subscription information, what now? What does this data allow us to do across all omni channels? On Demand Here
Maisie Sparrow Webinar 3: Delivered 11 May 2022. Improving your email design. Best practice email design for improved engagement
In a crowded mailbox, distinguishing your content from your competitors' is a key component of driving engagement. In this instalment of Maisie’s journey, Tylor Loposser used his experience as Art Director for CM Group to guide you in using email design to create compelling, absorbing email content. On Demand Here
Maisie Sparrow Webinar 4: Delivered 18 May 2022. Engagement & Retention in the client lifecycle
Keeping contacts coming back to the content you send out is fundamental to driving engagement.
In this instalment of Maisie’s journey, Vuture's Gary Rowntree and Ben Pothecary discuss how to define what makes an engaged contact. On Demand Here
Maisie Sparrow Webinar 5: Vuture with Passle: Delivered 26 May 2022. 'Successful Thought Leadership'. The latest best practice case studies from firms setting the standard for thought leadership
Thought leadership is central to the way law firms reach clients and potential clients. It is how firms demonstrate the expertise that sets them apart from their competitors.
Passle’s Client Success team has worked alongside some of the world’s top law firms, defining best practice for thought leadership programs.
In this webinar, Alex Reid, Client Success Consultant at Passle, takes us through best practice and case studies, diving into the detail of what makes a thought leadership program effective and successful. On Demand Here
Maisie Sparrow Webinar 6: Delivered 1 June 2022. Events and Webinar Workflow with Automation Examples
Make use of Vuture's Triggers and Events Module to improve Maisie's event experience.
Managing events is one of the major processes that marketers have to perform. In this webinar, Vuture's Client Success team will define some best practices for managing the running of an Event.
You’ll learn how to automate several parts of the invitation and reminders process; thereby reducing workload and improving efficiency. On Demand Here
Maisie Sparrow Webinar 7: Delivered 8 June 2022. CRM and Data Management
Why is data such a key part of how we manage Maisie’s journey, and how can this be leveraged to improve experience, enhance engagement and increase value. On Demand Here
Maisie Sparrow Webinar 8: Delivered 21 June 2022. Reporting - leveraging the information we know about Maisie to improve the overall experience and improve engagement. Use this data to report back to the firm on Maisie’s successful journey with the firm. Includes reports you may not have come across and a discussion on using the Data Warehouse with Excel. On Demand Here.
Maisie Sparrow Webinar 9: Delivered 28 June 2022. Vuture Connect - translating Maisie’s marketing journey into a personal relationship with the firm and partners. On Demand Here.
