The downloadable document called Email Design & Creative explains Vuture's requirements for how client templates should be designed, gives some best practice advice, and helps the project move smoothly through the design stage. It is intended to help clients and their design team but it could also be useful at a later stage for any Vuture user or Support. At the end of the document are links to the Out of the Box templates which are available for purchase by our clients.
CSMs and Project Managers - please download the document and save it as a pdf before sending over to your client. You can do this via: File > Download > PDF Document
To help you decide whether this document is what you need, the Contents are as follows:
Purpose
Terminology
How Do Customers View An Email?
Responsive design
The Vuture Product
- Add or remove snippets (content modules) from the email.
- Changing the colours of snippets and assets
- Change the colour of text
- Change the font size (H1-H6, p).
- Add/Remove images and increase/decrease their height.
Email Limitations
- Max Width of an email
- Consistent padding/margins 1
- Web Safe fonts
- Forms
- Rounded Buttons and Rounded Images
- Box Shadows
- Text Over Image
- Bullet points
- Button Positioning and Receiving Mobile Designs
- GIFs and Videos
What To Share With Vuture
General Email Best Practice
- Header or Intro and Pre-Header
- Logo
- Headline/Hero Banner
- Social Media
- Salutation
- Menu Navigation
- Call To Action Buttons
- Footer
Vuture Best Practice OTB Templates
OTB Template Design 1
OTB Template Design 2
OTB Template Design 3
OTB Template Design 4
Download
