Digest Centre is a Premium Feature - please contact your Account Manager for more details.
Overview
Digest Centre
Digest Centre
Digest Centre is the combination of three Vuture products. An RSS feed Digest Site, a Preference Manager site, and a triggered email campaign.
It provides the ability to send scheduled and manual emails to content subscribers based on their areas of interest.
Content is synchronised automatically using RSS feeds for each area of preference.
Preferences are stored against a contact in InterAction additional fields using a Vuture preference form.
Digest emails contain a digest snippet which can be connected to a set of preferences. When the email is sent, or viewed online, the system detects content from the RSS feeds which the contact has not yet seen and includes it in the email.
The digest email can be scheduled using triggers or sent manually if required.
The system will not send an email if there is no new content for a particular contact.
Update: Vuture now keeps a track of article GUIDs across multiple separate feeds, and will only show an article once to each contact irrespective of which feed/feeds it was included in. Previously an article could appear multiple times if it was included in multiple feeds.
The benefits of Digest Centre are that content can be generated on any website that has an RSS feed and used to automatically populate scheduled digest centre emails. This automates what would otherwise be a manual process of entering content in Vuture and manually sending emails.
All the normal email features including tracking are available in a digest centre email.
How to Setup Digest Centre
1. Create an Admin Site in Vuture to store the synchronised RSS feed content:
- Enable "Admin.Roles.Admin.Manage Email Digest RssFeed Configurations" for your role
- Create a website based on a blank template
- Create a new folder in the website for the RSS feeds (e.g. "Email Subscriptions")
- Create two content types called "EmailDigestRssFeeds" and "EmailDigestRssFeedItem" by going to "options->Configure Dynamic Data"
- Go to site "options --> Manage Email Digest RssFeeds" and add the details for each of your RSS feeds that you will be using for your content
2. Create a Secure Site to synchronise the recipient data
- If you don't already have a secure site such as an Alumni or Preference Centre website then create a new website or use the website created in step 1
- Go to "options --> Configure Site Settings --> deploy" to make sure the site has the latest code
- In the Alumni set up page add the subscription additional fields which were set up in step 1
- Synchronise the contact data
- If you are using the digest snippet in the secure site then add it from the System Snippet Panel - Note that for the website digest snippet you currently need to manually edit the parameter 'emailDigestAdminSiteId' in html to match the admin site in step 1
3. Create an Email Campaign with Email Digest Snippet
- Enable the system configuration "Admin.System.Emails.Email Digest Sending Enabled "
- Add the Email Digest Snippet from System Snippet Library into your email
- Select the correct admin site in the snippet
- Test the email by manually sending to a test IA list to check the emails contain the correct subscription categories
- Test the email using a recurring trigger to a test list
- Each contact should only receive each article in the RSS feed once and should not receive an email if there is no new content
4. Set up the preference form so that updates are synced instantly rather than the scheduled contact sync
- Add the additional fields to the "Admin.System.InterAction.Additional Field Ids To Sync"
- These fields will be saved locally each time the form is submitted rather than waiting for the regular sync with InterAction
5. Set up a Trigger using a Folder Specific Email (optional)
- Enable Folder Specific Addresses in "Admin.Roles.EmailsFolder Specific Addresses" for the required roles
- Create a trigger
- Set the Trigger as Date or Recurring
- Set Action as Send Email
- Choose the digest centre email
- Select InterAction from the list source and select your required list(s)
- Tick the check box "Send to folder specific email (if available)"
- Save the trigger
- Test that the digest emails are correctly received to the folder specific address for each contact
