Overview
This article will walk you through how to use an 'Email Not Opened' Trigger to send a second email (or copy of the original email) if someone does not open an email by a certain date/time.
For example, you send a really important client alert or newsletter. If someone does not open the client alert or newsletter, then you can send them a copy of the original email with a 'In case you missed it' subject line.
These instructions are meant for those who are using Vuture with CSV files or the Contacts Module, as well as, InterAction.
Please note, Triggers is a requirement. If you do not have Triggers, please speak to your Account Manager.
Step by Step Instructions
Please follow the below instructions to send another email (or a copy of the original email) if the contact does not open the first email.
Please note: Vuture records an Email Open when the recipient either downloads images in an email or clicks on a link in the email.
1. Send your first email. Please note: This will be referred to as your original email moving forward.
2. Next, in the same email campaign, create the second email you'd like to send if someone does not open the original email.
- If you'd like to send a copy of the original email, go into the 'Send Folder' (i.e. February 2020), click on the original email, then click on 'Resend Email'. This will put a copy of your original email in the Compose Email folder. From here, you can rename the email to something like 'In case you missed it - [Original Email Name]"
Make sure this email is 'Published' otherwise click on 'Publish > 'Publish Now' to publish.
3. Navigate to the Triggers screen and click on '+ New Trigger'.
4. Give your Trigger a clear name for what this Trigger will do for you. For example, if it is going to send a second email if the original email remains unopened, name it 'If [Name of Original Email] unopened, send this email'.
Important: Do not enable the trigger just yet. Wait until this trigger is setup and enable it from the 'Trigger List' screen.
5. Select the 'Email Not Opened' Trigger from the 'Trigger' drop-down.
6. Select the Date and Time you'd like the second email to send to a contact who did not open the original email by this date/time.
7. In the first "Email" drop-down, you'll need to select the original email that was sent to your list of contacts. This will be the email that is in your Sent Folder (i.e. February 2020).
8. In the 'Action' drop-down, select 'Send Email to Matches', to send this second email to contacts who did not open the original email.
9. In the second "Email" drop-down, you'll need to select the second email (this could be a copy of the original) that is in your Compose Email Folder.
10. Select your FROM Address.
(If selecting the 'Personalised From' option, this will pull through both the name and email address.)
11. (Optional) If you'd like to specify an email address for replies, please enter this email address into the 'Reply To' field.
12. Type in your Subject Line for this specific send.
13. Click on the blue 'Save' button at the bottom left corner to save your 'Email Not Opened' Trigger.
14. Double check that everything is correct (i.e. Date, Time, Email to send, Subject Line, etc.). Then when you're ready, from the Trigger List screen, check the box for 'Enabled' to enable your trigger. The trigger will then send the second email if someone has not opened the original email by the date/time you set.
