What is the Preference Manager?

The Preference Manager is an online portal which can be styled to look like your website (and provide a seamless client experience).

Your clients can log in and manage their own mailing preferences. They can also update any contact information held about them.  An audit trail is contained within the Vuture platform and reporting.

What are the Benefits?

User control and management.  Users have full control over the content they receive from you.  The more control they have, the more engagement they are likely to demonstrate.

Safe and secure.  Secure log in functionality means users have peace of mind that their preference management is not publicised.

Data verification.  Empower your clients and prospects by giving them access to update their details, anytime, anywhere.  Changes they make will write back to your data source.

GDPR Links

How Preference Manager helps you with GDPR compliance:

Logs the date the user gave explicit consent, and to what

Provides proof that the user has made the decision

Not based on an automated process

Because the user creates the login and profile they have the ability to amend or object at any time

Reporting on an audit trail

Are there any Prerequisites?

You will need to have the Email module.  A CRM will be useful to track responses, or you can use Vuture’s standalone option.

What reports are available from the Preference Manager?

Dashboards in the Vuture platform provide a full audit trail and reporting.

Go to Reports from the homepage

Select Web and Secure site registration metrics

Select your preference page

Excel reporting is also available from the platform: